🎨 Key Results
Video Creation Speed Increased 95% ☑️
Training Costs Reduced 70% ☑️
Case Category
E-Commerce
About Alibaba
Alibaba International Station, established in 1999, is the first business segment of Alibaba Group and has become a leading B2B e-commerce platform for cross-border trade. The platform uses digital technologies and products to reconstruct the entire cross-border trade chain, providing digital marketing, transaction, financial, and supply chain services.
Challenges
As a platform serving over 190 countries and regions, Alibaba International Station faces significant challenges in providing comprehensive foreign trade services to its vast number of suppliers:
Complexity of Multilingual Training
Multilingual Support: With suppliers from diverse countries and regions, Alibaba International Station needs to offer training content in multiple languages. Traditional offline training methods struggle to meet this multilingual requirement, particularly for less common languages.
High Training Costs: Offline training involves significant expenses, including instructor fees, venue rentals, equipment costs, and travel expenses. Coordinating these elements is complex and inefficient. Additionally, updating training content in traditional formats requires time-consuming re-recording.
High Costs of Live Training Operations
Equipment and Venue Investment: Setting up a professional live training environment demands costly equipment and venue arrangements, leading to high operational costs.
Human Resource Costs: Employing professional trainers is expensive and their performance can vary due to personal factors, affecting the consistency and quality of training.
Limitations of Traditional Training Formats
Time Constraints: Traditional live training sessions are limited in duration and frequency, restricting opportunities for brand exposure and effective training.
Inconsistent Training Quality: Variability in trainer performance can lead to inconsistent training quality, impacting learner engagement and effectiveness.
💡Solution
To address these challenges, Alibaba International Station adopted KreadoAI's digital human video technology, which revolutionized their training approach with the following innovations:
Innovative Digital Avatar Videos
KreadoAI offers over 300 digital avatars from various cultural backgrounds, including those from Europe, Asia, Southeast Asia, India, the Middle East, and Africa. These avatars enhance interactivity and make content more comprehensible.
Multilingual Support
KreadoAI supports over 140 languages and automatic text translation. This allows Alibaba International Station to provide localized training content efficiently and cost-effectively, ensuring consistent, high-quality training across all regions.
Flexible Training Content Updates
KreadoAI’s platform offers customizable templates that enable quick updates to training content without the need for re-shooting videos. This feature ensures that training materials can be rapidly adjusted to meet market demands.
Reduced Training Costs
By using digital human videos, Alibaba International Station eliminated the need for costly offline training. The digital approach reduced expenses related to instructors, venues, and equipment, and significantly shortened content production time, achieving both cost savings and efficiency improvements.
Results
KreadoAI’s digital human video technology delivered remarkable results for Alibaba International Station.
Enhanced Training Efficiency
The solution improved training efficiency by 95% compared to traditional methods. This improvement was evident in both the speed of content creation and the effectiveness of learning, enabling suppliers to acquire necessary skills more rapidly.
Cost Savings
Training costs were reduced by 70%, encompassing direct expenses and resource optimization. This substantial cost reduction made the training program more cost-effective and scalable.
Global Training Coverage
With KreadoAI’s multilingual and localized support, Alibaba International Station successfully provided training to suppliers in over 190 countries. The localized content enhanced learning effectiveness and business performance across diverse regions.
Conclusion✍️
KreadoAI’s AI video technology has provided Alibaba International Station with an efficient, cost-effective training solution. This technology addressed the challenges of multilingual training, increased interactivity, and reduced costs while improving efficiency. This success story highlights KreadoAI’s potential in global training and offers valuable insights for other companies undergoing digital transformation.