🎨 Key Results:
Lead conversion rate increased by 133% ✔️
Costs reduced by 70% ✔️
Time saved by 50% ✔️
Industry:
Automotive
Manufacturing
About SKODA
SAIC Volkswagen ŠKODA is a joint venture between SAIC Volkswagen Automotive Co., Ltd. and the Czech automaker ŠKODA Auto. Founded in 1895, ŠKODA is one of the oldest car brands in Europe.
Challenges
Škoda faced several key challenges in its efforts to adapt to the rapidly changing automotive industry:
Complexities of Localization and Customer Support
To cater to a global audience, continuous 24/7 customer support was necessary. This approach significantly increased labor costs and presented challenges in managing human resources.
High Costs of Live Streaming Operations
Setting up a professional live streaming studio requires expensive equipment and venue costs, resulting in high operational expenses. Hiring professional live streamers was not only costly but also brought challenges related to the variability in their performance due to professional skills.
Efficiency Challenges
Traditional live streaming was limited by time constraints, which restricted the frequency and duration of live sessions, thereby limiting brand exposure opportunities.
Given these challenges, creating an always-on, high-efficiency live streaming operation was a complex task, involving significant costs for studio setup and personnel, coupled with potential variability in live streaming quality.
💡 Solution
As an early adopter of AI technologies, ŠKODA aligned with the "New Four Modernizations" trend in the automotive industry and embraced intelligent digital marketing. In partnership with the AIGC-powered digital marketing platform KreadoAI, ŠKODA launched the "ŠKODA AI Digital Avatar," creating a new, round-the-clock growth model.
KreadoAI's digital livestreaming solution addressed ŠKODA's challenges from three key dimensions:
Multi-Platform Media Matrix
Brand Expansion: Using AIGC technology, KreadoAI helped ŠKODA run accounts across multiple media platforms, utilizing AI-driven livestreams and digital avatar short videos to reach a broader audience.
Risk Mitigation: Operating on multiple platforms helps mitigate risks associated with policy changes on any single platform.
Cost Control for Lead Generation
ROI Evaluation: KreadoAI’s digital avatar livestreams enabled ŠKODA to build high-quality livestream rooms, extend broadcast time, and significantly boost lead conversion rates, all while reducing costs.
Technology and Innovation Needs
Tech Integration: By incorporating AI, digital avatar livestreams not only enhanced production quality but also cut the costs of setting up and running livestreams.
Results
The "ŠKODA AI Digital Avatar" broke the barriers of time and space, offering intelligent 24/7 product guidance and capturing user traffic around the clock.
Increased Exposure
The AI digital avatar could livestream continuously, significantly increasing brand visibility and live room exposure. The lead conversion rate during livestreams surged by 133%.
Enhanced User Engagement
The AI Avatar’s interactive capabilities provided real-time, personalized recommendations, strengthening user engagement and retention while optimizing the overall livestream performance.
Reduced Livestreaming Costs
The AI digital Avatar was not subject to emotional fluctuations and was more controllable in terms of brand representation. This helped reduce the overall livestreaming costs by 70%.
Conclusion✍️
Today, SAIC Volkswagen ŠKODA boasts over 3 million users and a sales and service network covering China’s major consumer markets, offering customers an exceptional car-buying and ownership experience. Looking forward, SAIC Volkswagen ŠKODA will continue to collaborate with KreadoAI, exploring more AI-drivenmarketing innovations to enhance the customer experience throughout the vehicle lifecycle.