🎨 Key Results
Order Conversion Rate Increased 125% ✔️
Operational Costs Reduced 50% ✔️
Industry
Cross-Border E-Commerce
About MINISFORUM
Founded in 2012 by a group of passionate computer engineers, MINISFORUM specializes in the innovative design, production, and supply of mini PCs. As a leading global mini PC manufacturer, MINISFORUM is committed to delivering high-quality products and strives to be a frontrunner in the mini PC industry through continuous innovation.
Challenges
As MINISFORUM expanded its global reach, it faced several critical challenges:
Localization Support:
With a global customer base, MINISFORUM needed to provide localized support in various languages. Traditional human customer service struggled to meet this demand across multiple languages and cultural contexts, leading to difficulties in providing accurate information and timely communication.
Real-Time Response Challenges
With increasing customer inquiries, MINISFORUM needed to offer round-the-clock support. Maintaining a 24/7 customer service team across different time zones posed significant logistical and financial challenges.
High Operational Costs
Achieving 24/7 multilingual support requires substantial human resources, increasing training, management, and operational costs. Traditional customer service models also had limitations in scalability and adapting to diverse needs.
Given these challenges, creating an always-on, high-efficiency live streaming operation was a complex task, involving significant costs for studio setup and personnel, coupled with potential variability in live streaming quality.
💡 Solution
To address these challenges, MINISFORUM partnered with KreadoAI, leveraging its AI-powered shopping assistant technology to enhance customer service and product presentation:
24/7 Digital Shopping Assistants
KreadoAI provided MINISFORUM with a 24/7 automated digital shopping assistant solution. AI-driven digital assistants engage with customers on the website, offering detailed product information, answering inquiries, and providing real-time interaction. This digital approach ensures timely responses and enhances service efficiency.
Embedded Video Explanations:
KreadoAI supports embedding digital human videos into websites and product pages, combining visuals and text to comprehensively showcase product features and details. This interactive experience allows customers to understand products better, improving their decision-making efficiency, especially for complex product descriptions.
Localization Support:
KreadoAI offers over 300 digital avatars, including both real and 3D digital humans, with localized versions for various countries and regions. These avatars communicate in the user's language and build specialized knowledge bases tailored to regional industry standards, providing personalized recommendations and helping users make quicker purchase decisions.
Intelligent Purchase Guidance:
By integrating with major language models, KreadoAI's digital assistants provide tailored purchase recommendations through conversational interactions. Whether dealing with inexperienced small business owners or professional buyers, AI-powered assistants analyze customer needs and guide them to relevant products, enhancing order conversion rates.
Results
KreadoAI’s digital shopping assistant technology delivered impressive outcomes for MINISFORUM:
125% Increase in Order Conversion Rate:
The introduction of KreadoAI’s digital assistants and automated customer service system significantly boosted the order conversion rate. Real-time interactions and precise product explanations increased customer trust and purchase intent, leading to more orders.
50% Reduction in Operational Costs:
KreadoAI’s automation reduced reliance on human customer service, cutting costs associated with hiring, training, and managing a customer support team. The system’s flexibility and efficiency resulted in substantial cost savings.
Enhanced User Experience and Engagement:
KreadoAI’s digital human videos and AI shopping assistants provided a more engaging and personalized user experience. Customers received clear product information and tailored shopping advice, which improved their overall experience and strengthened brand loyalty.
Global Multilingual Support:
With KreadoAI’s multilingual capabilities, MINISFORUM successfully reached diverse customer groups across various languages, including German, Japanese, English, and other less common languages. The localized support improved learning and purchasing outcomes globally.
Conclusion✍️
MINISFORUM's collaboration with KreadoAI effectively addressed challenges in cross-border e-commerce, including multilingual support, localization, and high operational costs. KreadoAI’s digital human videos and intelligent shopping solutions enhanced customer experience, significantly increased order conversion rates, and reduced operational expenses. This success story highlights KreadoAI’s potential in digital transformation and offers valuable insights for other companies.